{"id":26856,"date":"2025-10-06T09:31:14","date_gmt":"2025-10-06T13:31:14","guid":{"rendered":"http:\/\/pprod.acomba.com\/keeping-good-company\/creer-une-marque-forte-dans-un-marche-ultra-competitif\/"},"modified":"2025-11-12T10:37:02","modified_gmt":"2025-11-12T15:37:02","slug":"building-a-strong-brand-in-an-ultra-competitive-market","status":"publish","type":"post","link":"https:\/\/www.acomba.com\/en\/blog\/building-a-strong-brand-in-an-ultra-competitive-market\/","title":{"rendered":"Building a strong brand in an ultra-competitive market"},"content":{"rendered":"<h2>The new episode of our <strong>Savoir tenir compagnie<\/strong> podcast is now accessible online! Do not hesitate to listen to it or view it on our broadcast platforms!<\/h2>\r\n<p>Here is what we have prepared for you for the launch of this new episode.<\/p>\r\n\r\n<h3>What will we be talking about during this episode?<\/h3>\r\n<p>In this episode, we dive into the exciting world of beauty entrepreneurship with Genevi\u00e8ve Beaulieu, co-founder of Nuda, a brand that has managed to stand out in a highly competitive market.<\/p>\r\n\r\n<p>During the conversation, Genevi\u00e8ve shares the story behind the creation of Nuda, her journey, the initial challenges, and how she and her partner built a company that combines innovation, quality, and authenticity.<\/p>\r\n\r\n<p>Why launch a brand in such a competitive sector? What were the first products? How did they establish themselves? And how do they manage growth and product diversification today?<\/p>\r\n\r\n<p>Alexia discusses these questions with Genevi\u00e8ve, as well as the business duo that forms Nuda\u2019s strength, and the secrets to a successful professional partnership.<\/p>\r\n\r\n<img decoding=\"async\" src=\"\/wp-content\/uploads-svn\/blog\/podcast\/2025-10-06_S01E13_Genevieve-Beaulieu\/2025-10-06_S01E13_Genevieve-Beaulieu_Image-1_EN.png\" alt=\"Genevi\u00e8ve Beaulieu - Co-owner of Nuda\">\r\n\r\n<p>In this episode, Genevi\u00e8ve shares her favorites, including her go-to product, and the key steps that led to Nuda\u2019s creation. She reflects on the research and testing conducted before the launch, initial marketing strategies, and how those strategies evolved with the company\u2019s growth.<\/p>\r\n\r\n<img decoding=\"async\" src=\"\/wp-content\/uploads-svn\/blog\/podcast\/2025-10-06_S01E13_Genevieve-Beaulieu\/2025-10-06_S01E13_Genevieve-Beaulieu_Image-2_EN.png\" alt='\"A business partnership is the biggest marriage you can have\"'>\r\n\r\n<p>Genevi\u00e8ve speaks about her business partnership with honesty and authenticity. She shares her best tips to make that duo a strength \u2014 not a burden.<\/p>","protected":false},"excerpt":{"rendered":"In this new episode, discover how Genevi\u00e8ve Beaulieu and her partner founded Nuda in the heart of a highly competitive beauty market. Learn how their innovative vision and complementary business partnership helped create and grow an authentic brand.","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page_templates\/template_blog_article-podcast.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144],"tags":[],"class_list":["post-26856","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts\/26856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/comments?post=26856"}],"version-history":[{"count":8,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts\/26856\/revisions"}],"predecessor-version":[{"id":27009,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts\/26856\/revisions\/27009"}],"wp:attachment":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/media?parent=26856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/categories?post=26856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/tags?post=26856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}