{"id":28318,"date":"2026-07-06T10:21:19","date_gmt":"2026-07-06T14:21:19","guid":{"rendered":"http:\/\/pprod.acomba.com\/keeping-good-company\/batir-en-ligne-croitre-en-magasin-lhistoire-de-kaseme\/"},"modified":"2026-07-07T09:45:50","modified_gmt":"2026-07-07T13:45:50","slug":"building-online-growing-in-store-the-kaseme-story","status":"publish","type":"post","link":"https:\/\/www.acomba.com\/en\/blog\/building-online-growing-in-store-the-kaseme-story\/","title":{"rendered":"Building online, growing in-store: the KaseMe story"},"content":{"rendered":"<h2>Dive into an episode packed with practical tools and strategies to stand out online and in a saturated market, featuring William Giroux, co-founder of KaseMe.<\/h2>\r\n\r\n<p>From the original idea to opening retail locations, through building consumer trust, content creation, and the launch of KaseMe Business, the episode unpacks an impressive growth journey.<\/p>\r\n\r\n<div class=\"photo-credit\">\r\n\t<img decoding=\"async\" src=\"\/wp-content\/uploads-svn\/blog\/podcast\/2026-07-06_S02E18_William-Giroux\/2026-07-06_S02E18_William-Giroux_Image-1_EN.jpg\" alt=\"William Giroux and his associate, co-founders of KaseMe\">\r\n\t<p class=\"credit\">Photo credit: Erick Labb\u00e9\/Le Soleil Archives<\/p>\r\n<\/div>\r\n\r\n<p>After growing 100% online with partner retailers, KaseMe chose to open its own stores despite the skeptics. Following eight successful openings, we look back at what led them to invest in retail, how to master in-store conversion rates, and how to validate customer needs.<\/p>\r\n\r\n<img decoding=\"async\" src=\"\/wp-content\/uploads-svn\/blog\/podcast\/2026-07-06_S02E18_William-Giroux\/2026-07-06_S02E18_William-Giroux_Image-2_EN.jpg\" alt=\"\u201cIt confirmed that it wasn't just a stroke of luck, there's a real interest from customers in going to the store.\u201d\">\r\n\r\n<p>Whether you want to better understand how to leverage your data, grow your social media following, find inspiration for design-forward products, or know when to bridge the gap between digital strategy and in-store sales, this episode will shed light on many questions.<\/p>\r\n\r\n<p>Don\u2019t miss it!<\/p>","protected":false},"excerpt":{"rendered":"William Giroux, co-founder of KaseMe, shares practical tools and strategies to stand out online and in a saturated market. From the original idea to eight physical stores, he explains how to build trust, optimize in-store conversions, validate customer needs, and leverage data to effectively bridge digital strategy and retail.","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"page_templates\/template_blog_article-podcast.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[144],"tags":[],"class_list":["post-28318","post","type-post","status-publish","format-standard","hentry","category-podcast"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts\/28318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/comments?post=28318"}],"version-history":[{"count":8,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts\/28318\/revisions"}],"predecessor-version":[{"id":28332,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/posts\/28318\/revisions\/28332"}],"wp:attachment":[{"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/media?parent=28318"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/categories?post=28318"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.acomba.com\/en\/wp-json\/wp\/v2\/tags?post=28318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}