Understanding
your audience:
Inside La Presse

The new episode of our Savoir tenir compagnie podcast is now accessible online! Do not hesitate to listen to it or view it on our broadcast platforms!

Here is what we have prepared for you for the launch of this new episode.

What will we be talking about during this episode?

As information consumption habits evolve rapidly, it becomes essential for media businesses to better understand their readers’ behaviors. But how do you capture the attention of an increasingly diverse audience? And above all, how do you adapt to their expectations without betraying a media outlet’s identity?

To answer these questions, we had the privilege of speaking with Justine Lemieux-Chevalier, Customer Voice Advisor at La Presse, a digital media pioneer in Quebec. Her role involves listening closely to the readership, accurately interpreting their expectations to help guide decisions, and ensuring that the content provided remains relevant and engaging.

In this episode, Justine shares her professional journey and discusses La Presse's evolution over recent years, marked by a bold digital transformation that has redefined how news is consumed in Quebec.

She also presents key trends observed in news consumption, valuable insights that offer a deeper understanding of today’s media behaviors.

Where can you listen to this episode?

You can listen to or view the new episode of Savoir tenir compagnie on the following platforms (only available in French):

Do not hesitate to share it on social media today!

Enjoy!