Building a
strong brand
in an
ultra-competitive
market

The new episode of our Savoir tenir compagnie podcast is now accessible online! Do not hesitate to listen to it or view it on our broadcast platforms!

Here is what we have prepared for you for the launch of this new episode.

What will we be talking about during this episode?

In this episode, we dive into the exciting world of beauty entrepreneurship with Geneviève Beaulieu, co-founder of Nuda, a brand that has managed to stand out in a highly competitive market.

During the conversation, Geneviève shares the story behind the creation of Nuda, her journey, the initial challenges, and how she and her partner built a company that combines innovation, quality, and authenticity.

Why launch a brand in such a competitive sector? What were the first products? How did they establish themselves? And how do they manage growth and product diversification today?

Alexia discusses these questions with Geneviève, as well as the business duo that forms Nuda’s strength, and the secrets to a successful professional partnership.

In this episode, Geneviève shares her favorites, including her go-to product, and the key steps that led to Nuda’s creation. She reflects on the research and testing conducted before the launch, initial marketing strategies, and how those strategies evolved with the company’s growth.

Geneviève speaks about her business partnership with honesty and authenticity. She shares her best tips to make that duo a strength — not a burden.

Where can you listen to this episode?

You can listen to or view the new episode of Savoir tenir compagnie on the following platforms (only available in French):

Do not hesitate to share it on social media today!

Enjoy!