Neuromarketing: the science behind your customers’ choices

You've probably already heard about some of the psychology behind marketing. But did you know that many of our purchasing decisions are made before we're even aware of them?

In this new episode of Savoir tenir compagnie, we had the pleasure of speaking with Léanne Deblois, Director of Product and neuromarketing consultant at J360x. Together, we dive into this fascinating discipline that measures and explores the choices we make at a subconscious level, and discover how businesses can use it to deliver a customer experience that stands out.

Throughout the conversation, Léanne answers all our questions about neuromarketing. She separates myth from reality, explains who this approach is for and how brain responses are actually measured. She also discusses the benefits businesses can gain from it and how this perspective can help them improve their offering.

During the studio recording, we even had the chance to try on a biometric headset and discover other tools used in the field. A great opportunity to better understand how neuromarketing works in practice!

Where can you listen to this episode?

You can listen to or view the new episode of Savoir tenir compagnie on the following platforms (only available in French):

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Enjoy!