The author of this article, Pierre-Luc Girard, is president of PLG numérique, a web marketing agency specializing in publicity and digital performance. Consultant, teacher and speaker, he helps businesses secure a prime position on the web and develop their market.

If you want your online business to show up ahead of the competition on Google, you’re going to need search engine optimization.

In 1996, participants in Quebec’s agri-food products industry formed Aliments du Québec, an organization whose mission is to identify and promote the province’s food products. By creating a strong...

Selling food online is a fast-growing industry. The methods for setting up an online store are more and more accessible and many businesses are jumping into this market. In order to get a better idea of the challenges involved in this activity, we spoke with the people of the Le Cosmos restaurants,..

Online shops are different from bricks-and-mortar stores in a million ways, but both types of business are frequented by consumers ...