ServiCentre ERP - Customer Relationship Management (CRM)

The CRM provides a collaborative environment where employees can record and share relevant information on each prospect or customer.

For the sales manager:

• Complete management of the sales cycle and follow-up of sales representatives activities
• Follow up of tenders submitted
• Create diversified and flexible reports
• Monitor and manage the performance of sale files

For the sales representatives:

• Effective processing of sale files
• Centralization of information collected
• Rapid identification of new sales opportunities
• Creation of professional and modifiable quotations

For the marketing department:

• Target the best potential customers
• Segment research
• Create customized campaigns based on customer habits
• Create new reports to measure the impact of operations
• Develop relationship marketing strategies

Generally speaking, the ServiCentre CRM can be used to:

• Qualify the needs of potential customers
• Follow up on communications with customers
• Manage sales representatives files and activities
• Manage advanced quotations
• Differentiate customers from prospects
• Manage marketing campaigns